Essentials
The Essentials Package is designed to either establish or enhance a business’ online presence and increase website traffic from key sources such as advertising and blogs. The focus is on laying solid foundations to support future growth, and prioritises getting the basics right.
Essentials includes
- Website audit & on-page SEO improvements (3–5 key pages)
- Google Business Profile setup or optimisation
- Basic keyword research (location + service terms)
- Local SEO setup (NAP consistency, citations)
- 2 blog posts/month (optimised, patient-focused)
- Social media profile audit + optimisation (Facebook & Instagram)
- 3 basic social media posts/week (image + caption)
- Google Search Ads setup and management
- Lead form or contact tracking setup (Google Tag Manager or HubSpot)
- Monthly reporting dashboard (traffic, rankings, local visibility)
- Email support for general marketing questions