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Healthcare Marketing Services That Drive Real Growth

Done-for-you campaigns, strategy consulting, and DIY marketing resources — tailored for healthcare providers who are ready to grow.

Patient Pipeline System

Our proprietary multi-channel marketing engine designed to build your baseline digital footprint, establish trust in your local community, and seed your very first patient acquisition channels.

$1,200/month

Includes

  • Local SEO: Full Google Business optimisation and local citation builds.
  • Ad Launch: Setup and baseline management for Google and Meta search ads.
  • Social Media: Three custom posts per week across Facebook and Instagram.
  • Blog Content: Two patient-focused, SEO-optimised articles every month.
  • Setup & Tech: Tracking infrastructure built via Google Tag or HubSpot.
  • Live Dashboard: Real-time visibility into rankings and traffic metrics.

Essentials

Expands your core Patient Pipeline System by aggressively scaling high-intent traffic volume and tuning your pages for direct patient acquisition.

$2,500/month

Includes

  • Includes all features from the Patient Pipeline System package, plus:
  • SEO Target: Expanded organic keyword reach into regional sub-markets.
  • Landing Pages: Custom standalone pages built to turn clicks into bookings.
  • Ad Scaling: Advanced campaign structuring with strict negative keywords.
  • Site Audit: On-page metadata adjustments on 3–5 core treatment pages.

Growth

Expands your Essentials package by building out a complete middle-of-funnel conversion and nurturing engine to automatically turn passive clicks into loyal patients.

$5,000/month

Includes

  • Includes all features from the Essentials tier package, plus:
  • Lead Magnets: One premium downloadable guide per quarter to catch leads.
  • CRM Nurturing: Automated multi-step email tracks built right inside HubSpot.
  • Meta Leads: Transitioning social ads into direct high-intent lead forms.
  • Site Testing: Continuous layout and copy split-testing to lift bookings.
  • Newsletters: Two community email campaigns sent monthly to your network.

Scale

Expands your Growth package by layering on advanced CRM automation, past-patient monetisation, and omnipresent retargeting to squeeze maximum efficiency from your data.

$7,500/month

Includes

  • Includes all features from the Growth tier package, plus:
  • Reactivation: CRM automation workflows to win back past or dormant patients.
  • Retargeting: Omnipresent ads that serve case studies to hot site visitors.
  • Deep Content: One high-authority whitepaper monthly to rule search ranks.
  • ROI Metrics: Advanced dashboards tracking true patient lifetime value.

Not sure which tier would work for you? Which scenario best represents where you are today?

Dr Sarah

Brand-new practice that is virtually invisible online.

The Challenge: Dr. Sarah recently left a multi-provider practice to open her own solo clinic. While she is an exceptional chiropractor, her new website is buried on page three of Google. She relies entirely on friends, family, and occasional foot traffic, leaving her appointment book half-empty most weeks. She knows she needs a digital presence but doesn't have the massive budget or time to manage complex ad campaigns.

Best Service: Patient Pipeline System

The Transformation: After implementing the Patient Pipeline System, Apex Chiropractic is fully optimised on Google Maps. When local residents search "chiropractor near me," Sarah’s clinic cleanly pops up in the top local results with professional, active Facebook and Instagram profiles backing up her credibility. With baseline Google ads capturing early intent and a live dashboard tracking her growth, Sarah moves from digital invisibility to a steady, reliable stream of brand-new patient inquiries.

Dr Marcus

Established clinic losing patients to aggressive local rivals.

The Challenge: Dr. Marcus runs a well-established dermatology clinic. The practice gets decent organic web traffic, but his booking numbers have hit a stubborn ceiling. He is frustrated because a massive corporate clinic down the road is aggressively outranking him on Google Search Ads for high-value treatments like cosmetic dermatology. Marcus is currently paying for basic website "clicks," but those visitors leave his homepage without ever booking an appointment.

Best Service: Essentials

The Transformation: By stepping up to the Essentials tier, Radiant Skin Dermatology launches hyper-targeted, standalone landing pages built exclusively to convert ad traffic into bookings. Instead of dropping prospects onto a generic homepage, the ads route high-intent searchers directly to streamlined booking forms. With a refined ad footprint, strict negative keywords, and optimised metadata on his core treatment pages, Marcus stops wasting ad budget and experiences a direct, measurable lift in his weekly booked appointments.

HHD Website Images - Square

Busy multi-provider clinic letting thousands of passive web visitors slip through the cracks.

The Challenge: Claire manages a bustling, multi-provider physiotherapy center. Their Google and Meta ads are running smoothly, but Claire realises they are leaving massive amounts of revenue on the table. Hundreds of people visit their site every week to read blog posts or check prices, but they leave without scheduling a session because they aren't ready to book today. Claire needs an automated system to capture these casual browsers before they forget about the clinic entirely.

Best Service: Growth

The Transformation: With the Growth package, Elevate Physiotherapy turns its website into an automated patient-nurturing machine. Claire introduces a high-value downloadable guide—a "Symptom Checklist for Chronic Back Pain"—which captures the email addresses of top-of-funnel browsers. From there, custom-built HubSpot email sequences automatically educate and build trust with these leads over time. Combined with continuous website split-testing and monthly community newsletters, the clinic automatically transforms passive clicks into loyal, long-term patients while the team focuses on patient care.

Dr Robert

Multi-location medical group spending heavily on marketing but leaving sitting data unmonetised

The Challenge: Dr. Robert oversees a multi-location medical group with a large roster of practitioners. The group spends heavily on marketing across various channels, but their data is completely fragmented. Robert knows they have thousands of past, single-visit, or dormant patients sitting silently in their CRM database doing nothing. Furthermore, they struggle to track exactly how many digital dollars turn into actual clinic revenue, relying instead on vague marketing metrics like "impressions."

Best Service: Scale

The Transformation: The Scale tier introduces advanced CRM automation and omnipresent marketing architecture to give Beacon Medical Group absolute regional market dominance. Robert’s team deploys automated database reactivation sequences that instantly breathe life into dormant patient files, unlocking immediate hidden revenue. Meanwhile, advanced cross-channel retargeting ensures that anyone who searches for their services on Google is automatically served high-authority video testimonials on Meta. Backed by monthly deep-funnel case studies and an advanced ROI dashboard, Robert can now track exact lifetime value and cost-per-booked-patient across every location.

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Want to review these packages later or share them with your team?

Grab a clean, printable copy of our full healthcare marketing services, pricing tiers, and onboarding timeline to read on your own time.

Frequently asked questions

What services does your digital marketing agency offer?

Our digital marketing agency offers services such as social media management, search engine optimisation (SEO), pay-per-click advertising, content marketing, email marketing, and website design and development.

How can your digital marketing agency help my business grow?

We specialise in helping healthcare businesses attract more patients, build trust online, and generate consistent leads.

We do this by combining strategy-first planning with proven digital tactics - including SEO, Google Ads, Facebook Ads, content marketing, conversion rate optimisation, and email campaigns.

Whether you’re just starting or looking to scale, we tailor our services to your goals, provide transparent reporting, and continuously optimise to improve your results month after month.

Do you provide customised solutions for different businesses?

Yes, although our service packages are clearly defined, we can tailor them to suit your needs perfectly. 

Is there a minimum contract period?

Yes - our service packages require a minimum commitment of 6 months. This ensures we have enough time to properly set up, test, and optimise your campaigns to deliver meaningful results. However, we offer discounted rates for longer-term commitments and are always transparent about performance throughout the engagement.

What if someone is already doing my marketing?

That’s absolutely fine. We often work alongside internal teams or other providers to fill skill gaps, manage specific channels, or provide strategic oversight. Whether you need help with just one part of your marketing or want an external perspective to improve results, we’ll tailor our support to fit your existing setup - not replace it unless that’s what you want.

What makes Hawk Health Digital different from other agencies?

We’re a boutique agency that only works with a small number of clients at a time. That means you get strategic, hands-on support from experienced marketers who understand both healthcare and digital performance. We’re also compliance-conscious, data-driven, and outcome-focused - not just here to “do the marketing tasks."

Do you offer one-off projects or audits?

Yes, we offer once-off strategy sessions, marketing audits, landing page builds, and website optimisation projects. These can be a great starting point if you're not ready for ongoing support.

 

Do you build websites?

We don’t specialise in full website builds, but we regularly optimise existing sites, design high-converting landing pages, and collaborate with your web developer if needed.

How will I know if my marketing is working?

We provide weekly and monthly reports with clear insights into performance metrics like traffic, leads, conversions, and ROI. We also meet monthly to review results and refine strategy.

Ready to grow your business?

Book a free strategy call and we’ll help you figure out what makes sense based on your goals, budget, and internal team capacity.